In a groundbreaking turn of events, Alejandra Marisa Rodriguez, a 60-year-old Argentine from La Plata, has shattered stereotypes and etched her name into the annals of history by clinching the coveted title of Miss Universe for the province of Buenos Aires. Her triumph, announced on Wednesday, not only marks a personal milestone but also signifies a significant shift in the landscape of beauty pageants towards diversity and inclusivity.

Rodriguez, a seasoned lawyer and journalist, exemplifies the multifaceted nature of contemporary beauty. Her victory serves as a testament to her resilience, breaking barriers, and redefining conventional standards of beauty and age. She becomes the first woman of her age cohort to secure such a prestigious beauty accolade, a feat that speaks volumes about her elegance, grace, and infectious charm that captivated both judges and audiences worldwide.

Preparation for the national selection for Miss Universe Argentina is already underway, with Rodriguez gearing up to represent Buenos Aires in the upcoming event scheduled for May 2024. Should she emerge victorious, Rodriguez will proudly hoist the Argentine flag on the global stage at the Miss Universe World contest, set to take place on September 28, 2024, in Mexico.

Reflecting on her win, Rodriguez expressed her excitement at being at the forefront of a new era in beauty pageants, one that embraces a broader spectrum of values beyond physical appearance. Her sentiments align with recent changes in the Miss Universe organization, which announced last year the removal of age limits for pageant contestants, opening doors for women of all ages to participate. Previously, only women aged 18–28 were eligible to compete.

Rodriguez’s triumph echoes the sentiments of another trailblazing contestant, 47-year-old Haidy Cruz, who is set to represent the Dominican Republic in the Miss Universe 2024 pageant, further highlighting the evolving landscape of beauty and the celebration of women’s diverse achievements on the global stage.