In anticipation of the 2025 Oscars, Bollywood icons Aamir Khan and Kiran Rao have embarked on a global campaign for their film Laapataa Ladies, now rebranded as Lost Ladies for a broader international appeal. Selected as India’s official submission for the Oscars, the film, which was released earlier this year, has been given a new title in hopes of enhancing its global recognition. The duo made the announcement on Aamir’s production house’s Instagram account, revealing the change alongside a fresh poster for the film.
“The wait is over! 🚨 Presenting the official poster for Lost Ladies—a glimpse into the wild, heartfelt journey of Phool and Jaya! 🌸✨ Huge shoutout to @jahansinghbakshi and @apertureanecdotes for bringing our story to life with this stunning design. Get ready to be swept away!” read the post. The poster preserves the essence of the story while providing visual hints at the movie’s twists and surprises.
The campaign launch included a high-profile screening event hosted by Michelin-starred chef Vikas Khanna in New York, attended by notable South Asian artists and cultural advocates. Khanna took to social media to share his experience from the gathering, posting, “Jab dil se Dua atti hai, ‘Jeet lo duniya’. This is exactly what I felt yesterday when we were hosting Oscar Campaigning event of Lost Ladies (Laapataa Ladies) at Bungalow.”
Khanna praised Kiran Rao’s artistic vision, calling Lost Ladies an “iconic film” and described Aamir Khan’s generous spirit and warmth, especially in his interactions with Khanna’s niece, Mysha. In his post, Khanna also lauded guests Jyoti and Prabal for their dedication to promoting South Asian arts.
Lost Ladies is already generating significant excitement within the international film community. With this official name change and Oscar campaign launch, Aamir Khan and Kiran Rao’s film is set to make a lasting impact on the global stage.
