President-elect Donald Trump has once again captured public attention, this time with a unique marketing ploy for his new line of limited-edition fragrances. Promising a whiff of “strength, power, and victory,” the colognes, priced at $199, have become a talking point—not just for their bold branding but for Trump’s politically charged promotion.
Trump unveiled the fragrance, named “Fight, Fight, Fight,” on Truth Social with a tongue-in-cheek post featuring a photo of himself and First Lady Jill Biden. The image, taken during the reopening of the Notre-Dame Cathedral in Paris, showed the two seated one seat apart, with Trump captioning the post: “A fragrance your enemies can’t resist!”
https://truthsocial.com/@realDonaldTrump/posts/113618551122258874
The name of the cologne refers to Trump’s rallying cry after surviving an assassination attempt during a Pennsylvania rally earlier this year. On Truth Social, Trump touted the fragrances as perfect holiday gifts, declaring, “They represent us WINNING.”
While the fragrances are available for both men and women, it was the promotional image that stole the spotlight. The photo of Trump and Jill Biden was widely interpreted as a cheeky dig at the acrimonious relationship between Trump and President Joe Biden during their contentious presidential campaign. During the campaign, Trump had mocked Biden’s withdrawal from the race, claiming he was “thrown out like a dog” following a poor debate performance.
Social media reactions ranged from amusement to outright astonishment. “Damn… absolutely savage. Trump uses a photo of Jill and Ashley Biden sitting next to him with love in their eyes as an ad for his cologne,” quipped one user. Another commented, “Trump just used this photo of Jill Biden glazing him to promote his cologne I’m dying.”
Beyond fragrances, Trump’s post-election victory has seen a flurry of product launches. Items include $499 “Trump Won” sneakers, $119 “Victory” cologne, $299 “First Lady” shoes, $100 “President Donald J. Trump First Edition” silver coins, and $
The “Fight, Fight, Fight” fragrance line is produced by 45Footwear, a company formed earlier this year by Cloud Peak, a Wyoming-based law firm known for setting up thousands of businesses globally. According to the perfume’s official website, the fragrances are not designed, manufactured, or distributed by Trump or the Trump Organization.
While critics may debate the ethics of blending politics with product marketing, Trump’s ability to generate headlines—and profits—remains indisputable. As his “Fight, Fight, Fight” campaign demonstrates, the President-elect continues to wield a potent mix of humor and controversy to captivate audiences.
