Star of adult films Johnny Sins and Bollywood actor Ranveer Singh collaborated on an advertisement for the sexual health company Bold Care.

The commercial, which is fashioned after a classic “saas bahu” drama, attempts to dispel stigmas surrounding men’s sexual health and promote candid discussion on the subject.

In the advertisement, Sins plays a man whose marriage is in disarray because he is thought to be incapable of having a sexual relationship. As the mediator, Ranveer Singh intervenes and emphasizes how critical it is to discuss such issues in an open manner.

In a dramatic turn of events akin to soap opera narratives, Sins’ on-screen wife confronts her mother-in-law by asserting that her husband “cannot sin” and that “Pappu can’t dance.”